Branding includes Supply Chains. Texts concerned with marketing are likely to emphasise that a brand is a name and symbol that identifies a product or service of a seller. A brand differentiate the organisation or product from competitors and involves investment in packaging, advertising and promotion. But is this really the extent of branding? The objective of a brand is … Read More
A better organisation through Supply Chain Analytics
Analysis helps performance. ‘We behave how we are measured’ is a statement applicable to supply chain professionals. Performance is being measured; but what if your performance could be improved through access to analysis of what is happening and projections of likely events? This is Supply Chain Analytics. My previous post discussed the time it could take for new technologies applicable for … Read More
Implementing new technologies in your Supply Chains
How long before technologies become mainstream? A Marketing measure of acceptance for a new product or concept to be accepted as ‘mainstream’ is adoption by more than eight percent of the potential market. For example, despite all the hype, on-line shopping by consumers in Australia has yet to reach the magic percentage. Similarly, how long will it take for new … Read More
Fit your organisation within a supply market
Analyse risk in your supply markets. Risk analysis is a major part of Procurement and evaluating risks in a supply market is a core element of Supply Market Intelligence (SMI). Previous posts have discussed Procurement Strategy and the role of Supply Market analysis to develop SMI for your organisation. This post considers the framework for risk analysis of a supply … Read More
Know your supply markets through research and analysis
Obtaining a better deal. Developing a skill in Supply Market Analysis should have the same level of importance within your organisation as obtaining quality-end user market intelligence. While there is an established body of knowledge concerning end-user market research used by marketing departments, supply market research undertaken within Procurement remains a rare situation. But, the capability to negotiate a satisfactory … Read More